Privacy Policy

Last updated: June 2026. This Privacy Policy explains what information FinanceSmart ("we," "us," or "our") collects when you use financesmart.app (the "Site"), how we use it, and the choices you have. By using the Site, you agree to the practices described here.

Information we collect

Information you give us. When you use our contact form, we collect the name, email address, and message content you provide, so we can respond to your enquiry.

Information collected automatically. Like most websites, we and our service providers use cookies and similar technologies to collect certain information automatically, such as your IP address, browser type, device information, pages visited, and how you interact with the Site. We use this for analytics and advertising as described below.

Calculator inputs. The numbers you enter into our calculators are processed within your browser to display your results. We do not transmit or store those figures on our servers.

How we use information

  • To respond to messages you send us through the contact form.
  • To understand how the Site is used and improve our tools and guides (analytics).
  • To display advertising that helps keep the Site free.
  • To maintain the security and proper functioning of the Site.

Analytics

We use Google Analytics to understand aggregate traffic and usage patterns. Google Analytics sets cookies and may collect information such as your IP address and usage activity. This helps us see which guides are useful and where to improve. You can learn more from Google's privacy resources, and you can opt out using Google's Analytics opt-out browser add-on.

Advertising and Google AdSense

We use Google AdSense to display ads. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites.

  • Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to our Site and/or other sites on the Internet.
  • You may opt out of personalized advertising by visiting Google's Ads Settings, and you can review additional options at aboutads.info and youronlinechoices.eu.
  • Where required by law, we (through our consent tool) ask for your consent before setting non-essential advertising and analytics cookies, and you may withdraw consent at any time.

Cookies and your choices

Cookies are small files stored on your device. We use essential cookies needed for the Site to function, and — with consent where required — analytics and advertising cookies. You can control or delete cookies through your browser settings; disabling some cookies may affect how the Site works.

Your privacy rights

Depending on where you live, you may have rights over your personal information, including the right to access, correct, or delete it, and to object to or restrict certain processing.

  • If you are in the EU/UK (GDPR): you have rights of access, rectification, erasure, restriction, portability, and objection. Our legal bases for processing are your consent (for analytics/advertising cookies and contact messages) and our legitimate interests in operating and improving the Site.
  • If you are in California (CCPA/CPRA): you have the right to know what personal information we collect, to request deletion, and to opt out of any "sale" or "sharing" of personal information. We do not sell your personal information for money.

To exercise any of these rights, contact us through our Contact page and we will respond as required by applicable law.

Data retention and security

We keep contact-form messages only as long as needed to handle your enquiry and for reasonable record-keeping. We take reasonable measures to protect information, but no method of transmission or storage over the Internet is completely secure, and we cannot guarantee absolute security.

Children's privacy

The Site is intended for adults and is not directed to children under 13 (or the equivalent minimum age in your country). We do not knowingly collect personal information from children.

Third-party links

Our guides may link to third-party websites. We are not responsible for the privacy practices or content of those sites; we encourage you to read their policies.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date above. Continued use of the Site after changes means you accept the updated policy.

Contact

Questions about this policy? Reach us through our Contact page.